At the end of last year, discount travel booking website Travelocity announced that it was launching a mobile version of its web page. The new website allows users of the site to access their travel information and take care of international travel needs through their mobile phone.

Travelocity was one of the last of the major travel planning websites to go mobile. Expedia and Orbitz both offered a cell phone web version of their sites long before the announcement. So what pushed Travelocity over the edge and encouraged the company to make the leap?

The competition was part of it. After all, if everyone else has a mobile website and if you don’t then yours isn’t the page that’s going to get accessed by people on the go. Discounts are available to help in the competition too.  Expedia coupons and Orbitz coupons can be found.  Now Travelocity coupons can be found as well.

But changing technology played a greater role in the launch. With the release of the iPhone and decreased prices on other web-enabled mobile phones, an increasing number of people are using the Internet on their phones. Since there is now a bigger population using that service, websites that want to stay at the top of their field must accommodate the need for a mobile web page.

Ultimately, it boils down to a case of consumer demand. And what type of website do consumers need most when they’re on the go if it’s not one related to their travel?

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